Building Bold + Strategic wellness brands

strategy first. design second.

I believe that strategy leads creative,
thoughtful, and impactful brands.

I'm Haylee, Brand Strategist + Brand Designer.

I primarily build strategic CPG brands in the Wellness, and Food + Bev space.

My design style is bold, elevated, and approachable in a space that can often be hoity-toity.

aww, thanks.

"Haylee put so much time, energy, and research into my jewelry store's rebrand and how to position ourselves within the jewelry industry, and it has been such a huge game changer for us. After 27 years in business, it's so refreshing to finally have consistent brand messaging."

Kellie Alkayam | Daniel Diamonds

"Haylee’s process is very distinct, and laid out in an easily understandable fashion, while also being specifically curated for each individual client and their need. The process can move as quickly or as slowly as is required by the client while focusing on what is most important for each individual segment. The discovery process is paramount to laying the foundation for everything that follows, and Haylee’s ability to research and pull in outside information and influences is second to none."

Andrew Parr | Best Served

"Haylee brings a burst of positive energy, colorful insight, and strategic creation to every project she touches. We've had the chance to cross-collaborate on a handful of B2C brand projects and I learn something new from her, every. time. Her modern, fierce understanding of brand strategy drives not only her original designs, but the whole brand enchilada. Highly recommend you tap Haylee to revamp and up-level your brand, stat."

Mads Hanna | Curated Compass

"Haylee brings a burst of positive energy, colorful insight, and strategic creation to every project she touches. We've had the chance to cross-collaborate on a handful of B2C brand projects and I learn something new from her, everytime."

Lauri Spitz | LS Breathwork