I was responsible for the brand strategy, brand identity, package design, and art direction for the photoshoot in collaboration with supercult.
The logotype was designed by artist Nisha Sethi.
South asian flavors intertwined with a soulful, laid back west coast attitude.
So you want to refresh or rebrand your emerging CPG company?!
Maybe your branding was thrown together by several graphic designers without a strong, cohesive focus on your brand strategy. Perhaps your brand designer didn’t even know what the word “positioning” meant. Or maybe you’re looking to secure funding or coveted shelf space. Whatever the reason, you’ve found yourself in the perfect spot for a strategic rebrand or refresh.
Get the bite-sized guide to The Top 5 things to consider when rebranding your emerging CPG brand.