Charley Magnesium Gel


Brand Strategy
Brand Design
Collateral Design



Charley is a magnesium sports gel, and is plant-based down to the sugarcane tube. This brand was positioned for high-intensity athletes who suffer from pain.

The brand is sustainable, clean and with a tagline like A Force of Nature, Charley is bold and hard-hitting too.

A Force of Nature.

Back To Top
Tablet Photo Mockups

FREE Bite-Sized Guide!

So you want to refresh or rebrand your emerging CPG company?!

Maybe your branding was thrown together by several graphic designers without a strong, cohesive focus on your brand strategy. Perhaps your brand designer didn’t even know what the word “positioning” meant. Or maybe you’re looking to secure funding or coveted shelf space. Whatever the reason, you’ve found yourself in the perfect spot for a strategic rebrand or refresh.

Get the bite-sized guide to The Top 5 things to consider when rebranding your emerging CPG brand.

CPG Rebrand Booklet