Thistle and Mint
Personal chef experience focused on Rocky Mountain Cuisine.
Thistle & Mint focuses on cuisine that is made of ingredients that are sourced locally from farmers and growers that are located in Colorado. Thistle & Mint is committed to making buzz-words like " Hyper-local" and " Farm-to-table" mean something more through their personalized chef experience.
The idea for Thistle & Mint was to show the chef experience in an artful way. Based off of an abstract painter’s palette the brand elements all feature bold contemporary shapes paired with earthy and warm colors. Food is art and the painter's palette reflects this in a new and unexpected way.
The typography was chosen to display a typeface both contemporary and geometric to pair with the shapes seen in the collateral design. Chap is an unexpected mix of a smooth and the sharp sans serif for the modern and fashionable foodie. The color chosen for the primary logotype was specifically chosen to reflect natural Rocky Mountain landscape in the fall.