Your brand is not your logo design. Your brand is compelling perception, an emotional experience, a story, and a gut feeling. Brand strategists have studied neuroscience and psychology to create a deeper understanding of how the brain works as it relates to brands we love. They have discovered that brand design and carefully crafted strategy have immense power to make your brand more captivating and effective.
Our process involves three different phases. We start with extensive research in phase one to make sure your brand is positioned competitively. In phase two, we take the brand strategy and research and transform it into a visual identity system. Phase three is focused on creating collateral for your brand. This phase will be different for every brand and will be addressed on a case by case basis.
Video, Web Design
I involve each client in the brand strategy + creative process.
Rebranding, Positioning, Naming, Unique Selling Proposition Development, Competitor Analysis, Audience Persona, Brand Story Development, Mission Development, Vision, Values, Language, Copy, and more.
Logo Design, Typography, Color Theory, Creative Touchpoint Strategy, Package Design, Brochures, Brick and Mortar Interiors, Murals, Web Design and Branded Photoshoots, Business Collateral, and more.
Motion Graphics, Brand Videos, Graphics Packages, Explainer Videos, Narrative, Brand Anthems, Live action, YouTube content, and Commercials.
In fact, rebranding is my favorite! I love learning about
your goals and challenges in order to solve some big problems.