Rocky Mountain Ringers
Rocky Mountain Ringers came to Bad Bitch Branding to elevate the brand and to solve a big problem. In our culture, handbell ensembles don't exactly hold a badass perception. Bad Bitch Branding worked with RMR to break out of the constraints our culture puts on handbells through brand strategy and visual design.
Rocky Mountain Ringers is experiential, bold and energetic. In the logo design, the line symbolized the handbell path when the bell is played expressively. The idea was to break out of the constraints our culture puts on handbells and to execute this concept visually. You see this concept executed with the energetic line breaking outside of the box.
The color palette was chosen to display the bold and vivid music that RMR incorporates into their performances. We kept the color palette limited to exude quality and appeal to a specific target audience.