Haylee Jordan headshot 2

Science Meets Art.

Your brand is not your logo design. Your brand is compelling perception, an emotional experience, a story, and a gut feeling. Brand strategists have studied neuroscience and psychology to create a deeper understanding of how the brain works as it relates to brands we love. They have discovered that brand design and carefully crafted strategy have immense power to make your brand more captivating and effective.

Process

Our process involves three different phases. We start with extensive research in phase one to make sure your brand is positioned competitively. In phase two, we take the brand strategy and research and transform it into a visual identity system. Phase three is focused on creating collateral for your brand. This phase will be different for every brand and will be addressed on a case by case basis.

Phase 1

RESEARCH PHASE
Brand Positioning
Brand Audit
Brand Strategy

Phase 2

DESIGN PHASE
Logo Design
Typography
Color Theory
Iconography

Phase 3

COLLATERAL PHASE
Business cards
Packaging design
Print Design
And more…

take a look.

Here are a few videos on my process

featured classes

Learn from my online courses.

Branding your Instagram Grid

Feeling stuck with your Instagram branding? Together we will create a compelling Branded Instagram Grid! 

The Four Brand Essentials for your Creative Side Hustle

Whether you are selling socks, graphic design services, or launching an apparel line, you must be branded!

10 Tips To Become a Better Graphic Designer

Do you ever feel stuck on a design problem that leaves you staring at your screen while the deadline lurks in the corner with impending doom?

Branding for Creatives

Branding can help position you in the creative marketplace so you are no longer a choice in a sea of other creatives.

Crafting a Unique Selling Proposition

Start here. Learn how to create that one BIG idea that differentiates you from your competition making your brand invaluable.

Branding Strategy + Design for small business

Haylee touches on the concept of differentiating a small business and choosing design that compliments that differentiation.