Lifting The Dream
MAKING THE WORLD A BETTER PLACE TO LIFT
Lifting the Dream came to Bad Bitch Branding to rebrand their current apparel company. Bad Bitch Branding worked hand in hand with Malia, the owner to position the apparel company into a knee sleeve brand while elevating the brand experience. Lifting The Dream is body positive, fun and functional. Let's Party!
Lifting The Dream is making the world a better place to lift through inclusive, fun, and supportive lifting gear for people of all fitness levels. LTD believes in celebration, community and that the best competition is with yourself.
Lifting the Dream is about bringing fun and functional lifting gear to the CrossFit community. The logo was inspired by an eclipse, symbolizing the two different worlds of fun and functional coming together. The space where the two circles overlap is Lifting the Dream, where we celebrate community, athleticism and having fun.